When it comes to negotiating fees for licensing underwater images, I am often confronted with clients who consider the quotes they are given to be exorbitant and they are puzzled as to why it would be more expensive than any other (for example) ‘nature’ or sports themed image. What follows is a brief attempt to shed some light on this issue which also applies in greater part to underwater video

For those of you looking at the images in the Freediving section of this site and wishing you could hold your breath to explore beautiful reefs or simply dive deep… Its easier than you thought:) I am currently in Cape Town, South Africa and will be hosting Freedive courses on a fulltime basis for all those interested through my company Freedive Cape Town – part of Freedive International (for those

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